How Many People Are Looking For This Product-9c8947

Nothing can be more aggravating than to create a website then have to wait for people to "stumble" upon it. It is about as fun as watching your clothes dry. This is the reason why managing your Pay-per-click is a fundamental aspect of the online world. Ten minutes from right now you can have a Google campaign up and running, sending visitors to your web site. The speed at which you can do new things and make changes in Google’s system is stunning. Speed could also be a problem. "Haste makes waste" is an applicable statement here. Running through money like it’s water is real easy with PPC management – choose a keyword, put up an ad, and get a load of traffic that costs you money but none of it is likely to buy your product. Here is the question to ask that will help ensure that you don’t spend money on the wrong traffic for your site. Ask yourself: How Many People are Looking for this Product? Your answer will keep your expectations realistic and prevent you from running into disappointment later if you discover that Google can’t bring you as many new customers as you had hoped. Even if that happens, odds are you’ll discover other untapped traffic sources that are less competitive but every bit as profitable. You can get a quick estimate in a matter of seconds. Overture has a helpful search-term suggestion tool at .inventory.overture.com (or .inven tory.uk.overture.. for the UK). Enter a handful of your main general keywords, and Overture will tell you how many searches its servers got last month for each one. For example, you have a .pany that sells a skin-care product designed to slow the aging process. Let’s imagine you’ve just started and want to bring more folks to your web site through Google. Where do you start? The first thing to do is to brainstorm a starter list of possible keywords. You’ve got plenty to work from: skin beauty acne cosmetics makeup cosmetic surgery dermatology anti-aging wrinkles oils moisturizers And this is nowhere near .plete. But if we run over to Overture’s keyword selector tool and enter these terms to see how many searches they get in a month, here’s what we find out: skin7,290 beauty5,006 acne1,872 cosmetics1,862 makeup1,796 cosmetic surgery1,736 dermatology622 anti-aging503 wrinkles485 oils390 moisturizers120 Do you see what has happened: See that ‘skin’ got more than 60 times the searches that the last term, ‘moisturizers’ got. ‘Skin’ will be an MVP for you. When you run your Overture inventory search on any one of these keywords, you’ll invariably get a list of irrelevant terms as well. Those will be.e your negative keywords. The masses of people who are looking for skin care products will use a large variety of search terms and phrases, more than the initial list we came up with. 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